Ella Manthorne
Marketing & Business
Portfolio
I’m a UC Berkeley junior interested in how creative ideas, thoughtful strategy, and organized execution help businesses grow.
View selected work
01 / Featured project
Content strategy · Video production · Analytics@aerialatcal / Aerialist obstacle course
View the Instagram postA club idea.
A much bigger audience.
Goal: reach people beyond our followers.
3,067 likes · 322 saves · 24 comments
49,194 viewers · 4,075 accounts engaged
Instagram Insights snapshot · October 19, 2026
My role
- Organized the event.
- Filmed and edited the reel.
- Created on-screen text and caption; selected music.
Strategy
- Short, entertaining format for a broader audience.
- Aerial-related hashtags to connect with relevant viewers.
- Monday, 11 a.m. posting time, aiming for a midday audience.
Takeaway & next step
- Comments and story reposts showed interest in trying the course.
- Next: introduce the club through content aimed at potential members.
02 / Aerial at Cal
Social media marketing · Community growthBuilding a presence.
Growing a community.
I balance member spotlights, event promotion, and entertaining reels to build connection and reach new audiences.
My role Photo curation, post design, captions & publishing for every post shown.
~300 to 638Instagram followers since I joined and began working on social media.
Growth reflects our collective club efforts, including my marketing, outreach, and collaborations.
Photographer: @isaobri3n.art for @garbberkeley
03 / Collaboration
Partnership outreach · Team coordination
Where circus
meets fashion.
Aerial at Cal × GARB Berkeley
My role Partnership outreach, performance planning & performer recruitment.
I initiated our GARB runway collaboration, helped plan the performance, and recruited performers with my officer team—bringing two creative campus communities together.
04 / Spring showcase
Event promotion · Operations · WritingMany moving pieces.
One shared plan.
Aerial at Cal’s Spring Showcase · Spring 2026
My role Promotion, team coordination, collaborative cue-sheet planning & MC scriptwriting.
Our officer team promoted the showcase through social media, flyers, and club partnerships. Attendance exceeded our projection.
Align the teamCollaborated on a shared timeline for performances, volunteer roles, and equipment changes.
Shape the showGathered performer information and wrote the MC script to connect the acts.
Keep things movingReviewed roles with the team before the show and used the cue sheet to answer questions during the event.
Developed collaboratively
Research, writing & curation by me
05 / Sustainability communications
Photography · Visual storytellingMaking sustainability
feel close to home.
UC Berkeley Housing & Dining Sustainability
My role Photography & image curation for an Instagram post promoting the campus garden team.
06 / Business & sustainability
Research · Strategy · PresentationFinding opportunity
in the supply chain.
Apple Supply Chain Strategy
Business Models for Sustainability · Team course project · July 2026
Our team developed a research-backed proposal for strengthening emissions accountability through procurement decisions.
My role Supply chain research, review of environmental goals and progress, and presentation development.
Helped identify supplier selection, contract renewals, and order allocation as opportunities to strengthen emissions accountability.
Academic proposal; not work commissioned by Apple or an implemented company strategy.
Let’s connect
Ready to learn.
Excited to contribute.
I’m seeking undergraduate internships in marketing, business, and project coordination, especially in the San Francisco Bay Area.